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The Mastering of a Music City
Vibrant
Music Economics
In Melbourne, live music alone generates over 116,000 jobs and more than AU$1 billion in spending at small venues, concerts, and festivals.
The Rock al Parque music festival in Bogotá attracted 400,000 attendees to the city in 2014, making it one of the largest music festivals in South America. Since its inauguration in 1995, it has attracted more than 3.8 million attendees.
Music tourism in Austin accounts for almost half of their US$1.6 billion economic output and contributes US$38 million in tax revenue to the city.
In Berlin, the intermingling of music and technology businesses in the city has demonstrated the way that a successful music economy can attract and retain talent in other industries.
And in South Africa, organizations like the SAMRO Foundation have sought to use music to bring people together under a unified cultural banner.
